Solutions for e-commerce and distance selling

Industry-specific solutions for e-commerce and distance selling

Irrespective of your source system, nextel conceives a BI solution which allows you to gain and link important information regarding your e-commerce and distance selling.

Online Channel Controlling

Every invest in online marketing has to be evaluable from the first click. We connect data from various tools so you can allocate your budget even more profitable.

• Direct costing per online channel (incl. returns)
• Entry of planning data and costs 
• Intelligent linking of online measures with advertised products

Customer Analysis

Selling products or services successfully means knowing your customers well. We help you to gather valuable information concerning actual and potential customers.

• Holistic customer view
• Segmentation based on different criteria
• Shopping cart analysis
• Returns manner
• Customer-related margin (direct costing)

Purchasing & Logistics

How well do products sell themselves? Which colours, shapes, product characteristics, etc. are most convincing? Our Purchasing and Logistics tools allow you to find this out on a daily basis.

• Identifying the "real" success rate of individual articles
• Early Warning Systems

Sales Channel Controlling

How efficient are your various sales channels? Is there any need for improvement? Which channel in particular is profitable? We help you identifying your strengths and weaknesses within your sales channels so you can react quickly. 

• Catalogue
• Web
• Retail
• Phone